$700
The 2024 upgrade to the ZV-E10. 4K/60fps, S-Log3 for cinematic color, vertical video native. Best-in-class for creator-focused APS-C in 2026.
Watch out for
Still no IBIS. At $800 with kit lens, the ZV-E10 II competes directly with Canon R50. Choose ZV-E10 II for video-first creators, R50 for stills-first.
Cost of ownership
Same Sony E-mount ecosystem. BIONZ XR processor future-proofs this body significantly over the original.