GearShot

Sony Alpha a7 IV

$2,000

The benchmark full-frame hybrid camera. 33MP stills, 4K/60fps video, best-in-class Sony AF, full-frame low-light. The camera serious YouTubers upgrade to when they outgrow APS-C.

Watch out for

Full-frame lenses are expensive. Budget ₹50,000-150,000 for a quality FE lens alongside this body. Rolling shutter is more pronounced than newer cameras — be aware for fast movement. NOTE 2026-08-01: Sony has released a successor, the a7 V (ASIN B0G4SC4R2P, US, confirmed) — the a7 IV is likely now the previous-generation, lower-cost option in this tier rather than the current flagship hybrid. Worth an editorial decision on whether to keep both listed or feature the a7 V going forward.

Cost of ownership

Sony FE lenses are some of the most expensive in the industry. The a7 IV body is accessible; the glass to match it is not. Full cost of entry with one quality lens: ₹2.5L-3.5L.